Privacy Policy

This Privacy Policy explains how HeyTARA ("HeyTARA," "we," "us," or "our") collects, uses, discloses, and safeguards information when you use our website and our voice, text, and email automation services (collectively, the "Services"). By using the Services, you agree to the practices described here.

1. Information We Collect

We collect information in a few ways:

• Information you provide. When you book a demo, contact us, or sign up, you may give us your name, email address, phone number, business name, and details about your restaurant or hospitality operation.
• Guest interaction data. When TARA handles calls, texts, or emails on behalf of a customer, we process the content of those interactions — including order details, reservation requests, and contact information — to deliver the Services.
• Automatically collected data. Like most websites, we collect device information, browser type, IP address, pages visited, and usage patterns through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, maintain, and improve the Services;
• Answer calls, take orders, book reservations, and send follow-ups on behalf of our customers;
• Communicate with you about demos, support, and product updates;
• Analyze usage to improve performance, accuracy, and reliability;
• Detect, prevent, and address fraud, abuse, and security issues; and
• Comply with legal obligations.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to remember your preferences, understand how the site is used, and improve your experience. You can control cookies through your browser settings, though disabling them may affect certain features. We do not sell your personal information.

4. Third-Party Services

We work with trusted third-party providers to deliver the Services — including point-of-sale platforms (such as Toast, Square, and Clover), reservation systems, telephony providers, payment processors, cloud hosting, and analytics tools. These providers only receive the information necessary to perform their functions and are contractually required to protect it.

5. Data Retention

We retain personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Guest interaction records are retained according to our customers' configured settings and applicable law. When information is no longer needed, we securely delete or anonymize it.

6. How We Protect Your Information

We use industry-standard administrative, technical, and physical safeguards — including encryption in transit and at rest — to protect information from unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is 100% secure, but we work hard to protect your data.

7. Your Rights & Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of your personal information;
• Object to or restrict certain processing; and
• Opt out of marketing communications at any time.

To exercise any of these rights, email us at hello@heytara.ai. We will respond within the timeframe required by applicable law.

8. Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective date" above. Material changes will be communicated through the Services or by email where appropriate.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at hello@heytara.ai.