💬 Private Event Leads

Private Event Inquiries,
Followed Up in Seconds

When a guest fills out your private event form, TARA texts them right away in your restaurant’s name, answers their questions, gathers the details your events team needs and emails your managers a ready-to-book lead. No more event inquiries going cold in an inbox.

The Problem

Your Biggest Checks Start as a Web Form

Private events are some of the highest-value business a restaurant books. Most of those leads arrive while your managers are running the floor.

Slow Replies Lose Bookings

Guests planning an event often reach out to several venues at once. The first one to reply has the best shot.

An Inbox Nobody Clears

Inquiries land in a shared inbox during service. By the time someone writes back, the guest may have moved on.

Back-and-Forth Before the Real Talk

Your coordinator spends the first few messages asking for the date, headcount and budget instead of selling the event.

Leads That Go Quiet

A guest who doesn’t answer the first reply rarely gets a second one.

What TARA Handles

An Events Assistant That Texts Back Right Away

TARA works from the event information you approve, keeps the guest engaged and knows when to hand off to your team.

  • Texts the guest within seconds of a form submission, in your restaurant’s name
  • Gathers date, time, guest count, event type, food and beverage, budget and special requests
  • Answers questions about your event spaces, menus and policies from your approved knowledge base
  • Shares event menus, like prix fixe or buffet, and photos of your event spaces
  • Flags questions for your events team instead of guessing
  • Follows up automatically if the guest goes quiet
Sample thread, seconds after a form submission
TARA
Hi Sarah! This is TARA with Main Street Grill. Thanks for reaching out about hosting an event with us! I’d be happy to gather a few details for our events team. What date are you thinking?
Guest
Saturday, March 14 around 7. About 40 people for my dad’s 60th.
TARA
Happy early birthday to him! Here are our prix fixe and buffet menus, plus a few photos of our private room. Any dietary needs I should note?
Guest
A few vegetarians. Can we bring our own cake?
TARA
Noted! I’ve flagged the cake question for our events team so they can confirm when they reach out.
Seconds
To the first text
24/7
Every inquiry answered
How It Works

From Web Form to Ready-to-Book Lead

No new forms and no new apps for your guests. TARA picks up where your website leaves off.

Guest Fills Out Your Form

Your website’s private event form triggers TARA the moment it’s submitted. We connect it with your web team.

TARA Texts Back in Seconds

She introduces herself as your restaurant’s assistant and gathers the date, headcount, event type, food and beverage, budget and special requests in a natural text conversation.

The Lead Stays Warm

TARA answers from your approved knowledge base, shares event menus and space photos, flags anything that needs a coordinator, and checks in after about a day if the guest goes quiet.

Your Managers Get a Ready Lead

An email with the event details, a conversation summary and open questions. One lead per guest, updated as it goes. Your team finalizes the order and the reservation.

For Your Events Team

What Your Managers Receive

Your team spends its time on guests who are ready to book, not on chasing details.

A Lead Summary by Email

Date, time, headcount, event type, food and beverage preferences, budget and special requests, all in one email to your managers.

One Lead Per Guest

If a guest writes back or submits the form again, TARA updates the lead she already started instead of creating a duplicate.

Flagged Questions

Anything TARA shouldn’t answer on her own, like custom pricing or a special arrangement, is flagged for your team.

Who’s Ready to Book

TARA marks which guests want to move forward, so your events team calls the hottest leads first.

Part of the Platform

Included in Chef’s Special

Private event lead follow-up is part of Chef’s Special, our plan for multi-unit groups, alongside the multi-location dashboard, help-desk workflows and custom integrations.

The Same TARA That Answers Your Phones

Event and catering inquiries that come in by phone are captured and sent to your team too, so no lead depends on which channel the guest picked.

Built for Multiple Locations

Each location gets its own event spaces, menus, photos, policies and managers to notify.

Set Up by Our Team

We load your event menus, spaces and policies, connect your inquiry form and test everything with your events team before launch.

Compare every plan →

Common Questions

Private Event Lead Follow-Up FAQ

Within seconds of the form being submitted, TARA texts the guest in your restaurant’s name, thanks them for the inquiry and starts gathering the details your events team needs. She answers their questions along the way and emails your managers a summary of the lead.

The event date and preferred time, number of guests, type of event (like a birthday, corporate event or rehearsal dinner), food and beverage preferences, budget if the guest shares one, and any special requests or accommodations.

TARA only answers from the event information you approve, like your spaces, menus and policies. If a question needs a manager or event coordinator, she tells the guest the team will follow up and flags it in the lead summary instead of guessing.

Yes. TARA can share the event menus that fit the inquiry, like prix fixe or buffet, and send photos of your available event spaces.

Yes. If the guest hasn’t responded after about 24 hours, TARA sends a friendly check-in to keep the conversation going.

TARA qualifies the lead and hands it to your team. Your managers finalize the event order and the reservation in the systems you already use, like OpenTable.

It’s part of the Chef’s Special plan for multi-unit groups. It works with your existing website inquiry form, and our team coordinates the connection with your web team.

TARA also answers your restaurant’s phones. See AI phone answering, or how TARA works for casual dining, fine dining and bars & breweries.

Stop Losing Event Leads to a Slow Reply

Book a 30-minute demo and see how TARA follows up on a private event inquiry from start to finish.

📞 Book a Demo